100 Thieves
Leading Social for Groundbreaking Gaming Organization
100 Thieves is a gaming and lifestyle company leading the bleeding edge of new media. At 100 Thieves Micah operated the Head of Social Strategy, leading a department of nine talented creatives across brand content, esports, apparel, and emerging brands. His work included partner media planning, creative direction, and campaign planning. and Under his management the organization generated over 500,000,000 video views and gained 1,000,000 followers in 2023 alone.
RESPONSIBILITIES
100 Thieves core brand
100 Thieves VALORANT esports
100 Thieves League of Legends esports
LA Thieves Call of Duty esports
100 Thieves Apparel
100 Thieves Podcasts
Key Accomplishments
Managed digital marketing team of 5 direct reports, reporting directly to CMO
Planned and executed $11.2 million in brand partnership deals across Lexus, AT&T, Heineken, Subway, and others
Generated 540,000,000 brand impressions in 2023
Generated 459,000,000 brand video views in 2023
Grew organic fanbase by 1,300,000 followers across social platforms
Drove 40,000 new CRM contacts for customer database growth
Planned and executed 16 brand activations and apparel launches
Created marketing analytics, research, and reporting processes for C-Suite leadership
Managed teams across core brand, esports, and owned subsidiary brands including energy drink and keyboard product companies
Drove over 1,200,000,000 cumulative brand impressions during tenure
