Nike: Air Max Day

Planning the Nike Community’s Biggest Celebration

In 2021 Nike was looking to create a massive moment for Air Max Day, while dealing with the lockdown realities of the pandemic. After spending months planning a full 24 hours of digital programming across the globe, activating in 14 cities, they had only one problem. How was this going to live on social? I led strategic planning on the rollout of all Nike Global Digital touchpoints for the activation of Air Max day, coordinating the content and activations of each of the 14 participating cities.

EXPERIENCE

• Social Strategy

• Campaign Planning

• Digital Reporting

• Social Campaign Activation.