Chipotle: Buy the Dip

Buy The Dip

JUST IN: Chipotle launches $200,000 #Bitcoin, #ETH, #Dogecoin, #Solana, & #AVAX "buy the dip" giveaway. pic.twitter.com/x104N5tgF8
— Watcher.Guru (@WatcherGuru) July 25, 2022

Chipotle is driven by innovation. In 2022 when the great crypto boom of 2020 had begun to recede Chipotle stepped in to activate one of the most common memes on the internet at the time. In other words, “Buy the Dip.” Creating a digital experience where users could try their chances at winning free crypto in Bitcoin, Ethereum, Solana, Avalanche, or Dogecoin.

The campaign was a massive success. The extremely devout crypto Twitter community loved the cheeky play on the demise of their boom, and the broader consumer base loved the opportunity to win big with cryptocurrency that might give them a chance to strike it rich in the future.

EXPERIENCE

Campaign Planning
Web3 Strategy
Influencer Strategy
Campaign Activation

Chipotle #BuytheDip promotion will give away over $200,000 in Bitcoin, Ethereum, Avalanche, Solana, and Dogecoin as it begins accepting digital currencies as payment. https://t.co/8I1nXdIFey pic.twitter.com/qwKpAppoDv
— FORTUNE (@FortuneMagazine) July 26, 2022

pic.twitter.com/FBDgbc7cIU
— Chipotle (@ChipotleTweets) July 26, 2022

Everyone playing chipotle #buythedip for the 1 cent queso. pic.twitter.com/AZcCyAvsGi
— Nicci🐀 (@Nicccixo) July 25, 2022