Nike: Global App Content

Creating Stories for Nike Sportswear

In 2018 Micah helped the Nike App team work on global content storytelling. The work consisted of researching the product itself, laying out the content of each individual product story, and briefing the Nike creative services team on the assets needed to create each story. This work took place at a critical juncture when the Nike app was transitioning from a simple ecommerce experience to a more story-driven content engine.

EXPERIENCE

• Story Planning

• Creative Briefing

• Product Research

• Creative Direction

• Ecommerce