SAGA

 

Leading Digital Marketing for Emerging Blockchain Ecosystem

Saga is the Layer One to Launch Layer Ones. The modular blockchain ecosystem launched mainnet in 2024 with the most oversubscribed launch in Binance history. As Head of Digital Marketing, Micah managed a $1.3 million marketing budget and led strategic work across events, influencers, PR rollouts, campaign creation, partner amplification, and creative agency partnerships. Under his leadership, Saga established its position as a leading protocol through three major brand campaigns and a growing community. Saga peaked at over a $1.4 billion valuation and the organization has seen over $36,000,000,000 trading volume since launch

RESPONSIBILITIES

  • Protocol marketing strategy & execution

  • Social media planning & direct marketing

  • Event planning & execution

  • PR & communications strategy

  • Ambassador program development & management

  • Influencer network coordination

  • Design agency & creative partner management

Explore Saga

KEY ACCOMPLISHMENTS

  • Most Oversubscribed Launch in Binance History
     Planned and executed the marketing strategy for the $SAGA token launch, achieving unprecedented demand and establishing Saga's presence in the competitive blockchain landscape. On the back of marketing and strategy, Saga Launched to a $593 Million marketcap.

    Seven-Figure Budget Oversite
    Managed a marketing budget of over $1.3 million, strategically allocating resources across multiple channels including events, influencer partnerships, PR, creative production, and community programs.
    Team Leadership
    Led a marketing team of three in-house members covering social, communications, and PR, reporting directly to the CEO on strategic initiatives and performance metrics.

    Multi-Agency Coordination
    Successfully managed and leveraged relationships with Gladeye Design Agency, Waschmann PR, 47 PR, Spaced Visuals video creation network.

    Major Campaign Launches
    Planned and executed multiple brand campaigns: mainnet launch, More, Faster Brand Launch, Saga’s Defi Protocol launch, and core gaming initiative, each requiring cross-functional coordination and precise timing.

    Global Market Expansion Managed local market outreach through strategic agency partnerships, extending Saga's reach into key regional markets worldwide including South Korea, Eastern Europe, and China.

Brand Work

Mustang Finance

In 2025, Micah led the complete brand development for Mustang Finance, the flagship CDP protocol on Saga. He directed the creative process from initial concept through execution, collaborating with design partners on visual identity while working alongside engineering teams to ensure seamless brand implementation across UI, social channels, and on-chain elements. The result was a cohesive brand system that positioned Mustang as the foundational collateralized debt position protocol within the Saga ecosystem.

Explore Mustang

Colt Protocol

In 2025, Micah spearheaded the brand strategy and creative direction for Colt Protocol, the canonical stablecoin protocol on Saga. He managed the end-to-end branding process, from briefing design partners and leading creative reviews to speccing implementation across website, social media, and on-chain touchpoints in collaboration with engineering teams. The brand development established Colt as the trusted stablecoin infrastructure powering the Saga modular blockchain ecosystem.

Explore Colt